This Privacy Policy describes how HING SOON PTE. LTD (“we”, “us”, “our”) collects, uses, discloses, and protects personal data when you visit our website or contact us. We aim to comply with the Personal Data Protection Act 2012 of Singapore (PDPA).

1. Data controller

For privacy-related requests, contact us using the email address shown on our Contact page (or the contact details published there from time to time).

2. Personal data we may collect

• Contact and enquiry data: name, email address, phone number, company name, and any other information you voluntarily provide via forms or email.
• Technical and usage data: IP address, browser type, device information, approximate location derived from IP, pages viewed, referring URLs, and timestamps.
• Cookies and similar technologies: identifiers stored on your device to remember preferences, maintain security, measure traffic, and support site functionality.

3. Purposes of use

We use personal data for purposes that are reasonable in the circumstances, such as:

• responding to enquiries and providing customer or business support;
• operating, securing, and improving our website;
• analytics and aggregated reporting on how the site is used;
• complying with law, regulation, or lawful requests; and
• other purposes notified to you at the point of collection, where required by the PDPA.

4. Legal basis and consent

Where the PDPA requires consent, we will seek it before collecting, using, or disclosing your personal data for the stated purposes. You may withdraw consent (where applicable) by contacting us; withdrawal may affect our ability to provide certain responses or features.

5. Cookies and analytics

Our site may use cookies and similar technologies. Some cookies are essential for the site to function; others help us understand traffic and usage. Where required, we will obtain consent before using non-essential cookies.

We may use third-party services (for example Google Analytics) that collect information about your use of the site. Those providers process data under their own policies. You can manage cookies through your browser settings and, where offered, through on-site cookie controls.

6. Disclosure of personal data

We may disclose personal data to:

• service providers who assist us with hosting, analytics, email, security, or IT (including overseas providers where data may be processed outside Singapore);
• professional advisers where necessary; and
• authorities when required by applicable law.

We take reasonable steps to ensure that recipients protect personal data in line with applicable requirements.

7. Retention

We retain personal data only as long as needed for the purposes above, including legal, accounting, or reporting requirements, unless a longer period is required or permitted by law.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal data against unauthorised access, loss, or misuse. No method of transmission over the Internet is completely secure.

9. Your rights under the PDPA

Subject to the PDPA and our verification of your identity, you may have the right to:

• request access to personal data we hold about you;
• request correction of inaccurate data; and
• withdraw consent or object to certain processing, where applicable.

Submit requests using the contact details on our Contact page.

10. Third-party websites

Our website may contain links to third-party sites or embedded content. We are not responsible for their privacy practices. Please read their policies before providing personal data.

11. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will be revised when changes are made. Continued use of the site after updates constitutes notice of the revised policy where permitted by law.